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Accepting Credit Cards Online
Your business needs to be accepting credit cards online. That's true whether your business is the next ebay or you're just selling your old collectibles on ebay. You're simply holding your business back if you don't accept the payment method of choice of the internet. Sadly, many people think they won't qualify for a new merchant account to accept credit cards, or that it will be too expensive or complicated. That might have been true a few years ago, but not anymore. Why Anyone Can Be Accepting Credit Cards Online * Low cost. In the US, the cost of accepting credit cards online is around $10-$20/month in flat fees, plus a small percentage of your sales, called a discount rate. For an offline business, the discount rate is as low as 1.69% (lower for debit cards). For an online business, discount rates are as low as 2.19%. Yes, online businesses are considered riskier and therefore are charged more. Still, 2.19% is much less than even many offline businesses were paying just five years ago. Non-US business will likely pay significantly more, but likely not more than a few hundred dollars a month and maybe a 6% discount rate. That's still a small price to pay to build a thriving online business.* No upfront fees. There are now merchant account providers that charge nothing upfront, no application fee, no deposit. (For US businesses only.)* No minimum number of sales. If you sell nothing in a given month, that's fine. Your account won't be cancelled so long as you pay a small minimum fee in lieu of transactions (usually around $25-$35/month).* Low credit threshold. Believe it or not, qualifying for a merchant account to accept credit card payments is easier than qualifying for a credit card account. Even people who have a bankruptcy on their credit report may qualify for a merchant account (though they'll be in a more expensive higher-risk category). The credit check only takes a few minutes. Just give the representative your Social Security number or EIN and you're done. For non-US businesses, the credit check might be a little more in-depth, but not impossibly so. Why You Need to Be Accepting Credit Cards Online
Easy-to-use gateway websites. With most merchant
accounts, you get a login on a website of a "gateway" which lets you
manage your entire account with up-to-the-minute information. It's very
similar to online banking.* Technical support. Most merchant account
providers offer telephone and email technical support to help you figure
out how to use your account, including how to integrate it with your
website. Tip: choose a provider with 24/7/365 technical support over the
phone"and that doesn't charge an additional fee.* Preconfigured
shopping carts and web payment forms. You won't have to do anything to
your website if you opt to use a shopping cart of payment form that's
already been set up by your payment processor. Just link to it from your
website and you're done. Why Applying for Accepting Credit Cards Online Is Easy * Online and telephone applications. You don't have to mail anything.* Fast. You can apply for a merchant account to accept credit cards in the morning and be taking payments in the afternoon.* No contract. Some credit card merchant account providers do not require an annual contract (for US businesses). The arrangement is strictly month-to-month. Of course, there are still companies that will try to lock you into a year-long contract, so be careful. See how easy it is accepting credit cards online? Don't wait any longer. Apply for a credit card merchant gateway today. It's easy to do, and your business needs it. Once you're accepting credit cards online, you won't be just like a real business you will be a real business. |
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